Yes, But Does It Fit the “Value Equation?”

My good friend Tim had one question whenever we went wine tasting with our wives: “Does it fit the value equation?” Essentially, was a Cabernet Sauvignon that we were tasting really worth $75-100 per bottle, or could we receive nearly as much satisfaction out of a $35 bottle? It was a sliding scale for us, but it provided us with a better understanding of what we thought about a particular wine. It also allowed us to share our thoughts with each other on wines that we tasted, without hurting the winemaker’s feelings.

Recently, I started thinking about how this fits many industry expenses, too, and Repairs & Maintenance came to mind for me. It is incredible how much it costs to fix any equipment today. May I suggest that you consider the “Value Equation” when you are looking at potential repairs?

I recently had a conversation with a Client who told me he was looking at a possible $90,000 engine replacement and was quite proud that he had run this tractor for 10 years. While I am not advocating taking on more debt, a comparable new tractor would cost him about $300,000. With the zero-interest option offered, he could pay for it over five years at $5,000 per month. Consider the value equation here. For $90,000, he could replace the engine on a tractor that had thousands of hours on it. It could have any number of other items that would break down over the next 18 months, while he was amortizing the $90,000 repair at $5,000/month.

While every decision like this should always be completed by comparing all the options, using the “Value Equation” here led me to think that spending $90,000 on an old tractor was insane, especially considering the potential for added breakdowns. I will share with you that he traded in the old unit and received $60,000 for it, offsetting one year’s monthly payments. He has been well-served with this decision. When you are facing similar decisions, consider the impact of considering the “Value Equation,” and if I can assist you, please let me know.

“There ought to be ways of reforming a business, other than by merely putting more money into it.”

Winston Churchill

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