WINNING More By Setting Goals

When we clearly establish the goals that are most essential to be completed in your business right now, we increase the odds of winning more consistently. I love this acronym introduced by former Notre Dame football coach Lou Holtz who stated that WIN stands for “What’s Important Now?” The key is to understand why it’s important to your future success, and what better time than year end to initiate this process.

Whenever I have pushed for proactive goal setting in my business, I have met with far greater results. While some people may have been stunned that this occurred, frankly, I was not surprised at all. In fact, I find this type of result to be fairly common in operations that establish their “top three goals” each year and who also identify the three “worst possible events” that could actually occur each year.

The primary reason for this pattern of results lies with the following facts:

  • Goals that get set will be pursued.
  • Items that get measured tend to see the greatest level of improvement.
  • Issues that are identified and written down will be acted upon.

You and I will tend to focus on the items that are listed because we know that they are crucial to our success. Your subconscious mind will work on these issues 24/7. You cannot stop your subconscious mind from trying to solve these issues. This power of the subconscious mind can work to your favor, but only if you write down your goals and objectives.

It can also assist you to be on the look-out for ways to avoid those three “worst possible events” that you’ve listed. It’s always better to think through how you might approach them, in the event that they occur, ahead of time. Even if something similar happens, you will be better prepared. You can use these tools on a business or personal level. In either case, discuss issues with your management team (business) or your family (personal).

First, it is beneficial to bring them into the planning process. Second, the professionals that you have on your management team have probably encountered similar situations elsewhere and can assist you to stay on a faster track to making the most optimal decisions and choices.

To summarize, here are the steps for you to act upon:

  • Decide what you want for your life and business and outline your options.
  • Define it clearly in your mind and write it out on paper!
  • Review your options and collect necessary information about them.
  • Evaluate those options and discuss them with your team. None of us knows all the answers, but your advisors may have experienced similar situations previously.
  • Select what you feel, based upon the prior four steps, are the best choices.
  • Do not second guess yourself. Life is too short for that nonsense.
  • Evaluate your results and adjust your course, as needed.

I think you’ll be glad you did. This is just another example of what I consider genuine Next Level Thinking!

“Success and fulfillment come from your unflagging ability to believe in what other people call impossible.”

  Brendon Burchard, NY Times Best Selling Author & Business Coach

If you would like to learn more about similar topics and the tactics our Clients have used to improve their outcomes, as well as what applications of these lessons you can make in your business, please join us for our next Success Strategies Business Navigator Program series of quarterly workshops in July 2019. They are designed to teach more people the Finance & Strategy Concepts that I offer business people. Signups have begun, giving you the opportunity to learn these same concepts and meet with other producers who have overcome some of the same challenges you may be facing. Check them out at:

Success Strategies Business Navigator Program

If you need assistance, please e-mail me at or check out our website for many useful tools for your ongoing business evaluation at I’m always available for a follow-up call and wish you the best of success!