A collection of blogs and other writings
from John Ellsworth
Surprisingly, this is one of the most important items to know in any business. However, it is also probably one of the least understood concepts.
Have you ever been in an ugly financial situation, possibly one that looks like there is no way out? I’ve been there many times with new Clients that were close to giving up. In fact, it’s often where our new Clients come from, a point of desperation.
Rather than being forced to explain a financial shortfall to your banker, wouldn’t it be better to catch it sooner and correct it before it becomes a real issue? I see this as one of the largest benefits of regular Cash Flow Analysis.
When you are out to win, you have to play all four quarters. Success does not allow for “letting up” at any point!
I have often stated that if you measure something, you can understand it. If you understand it, you can control it, and of course, if you have the ability to control something, you can then improve it!
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