In the recent financial turmoil surrounding us, it’s often difficult to find meaning – in effect, to make sense of things that are occurring every day. Victor Frankl was a survivor of the Auschwitz Concentration Camp in Nazi Germany. Many entered Auschwitz; few survived. Victor Frankl in his book entitled Man’s Search for Meaning explained that the key to survival was that people needed to do six things. There may be some guidance for us, too.
I was talking to an executive sitting next to me on a flight from Chicago two weeks ago. As we discussed our business prospects for next year, he sounded absolutely depressed. Given what’s going on in the US economy right now, I can understand why you might be a bit worried. The stock market is down, financing is difficult to locate at present and the big “R word,” recession, is in the air.
As we have proceeded through the year 2009 in what has proven to be a genuine “management test” for most dairy operators, the question I am asked most often are, “How can we do a better job of running our business? What is the secret to stronger returns in a milk market like the current one?” As part of my response, I return to what I consider the basic framework for successfully running any business
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