Win! That is what we do when we clearly establish the items that are most essential to be completed right now, also represented by the acronym WIN, “What’s Important Now?” Recently, I was working with one of my clients to determine how many of their 2009 objectives they had accomplished. They were amazed that each and every one of their goals and objectives had been accomplished! They also had “dodged the bullet” on all three of the “worst possible events” that they had estimated could happen during the same time period.
I was talking to an executive sitting next to me on a flight from Chicago two weeks ago. As we discussed our business prospects for next year, he sounded absolutely depressed. Given what’s going on in the US economy right now, I can understand why you might be a bit worried. The stock market is down, financing is difficult to locate at present and the big “R word,” recession, is in the air.
As we have proceeded through the year 2009 in what has proven to be a genuine “management test” for most dairy operators, the question I am asked most often are, “How can we do a better job of running our business? What is the secret to stronger returns in a milk market like the current one?” As part of my response, I return to what I consider the basic framework for successfully running any business
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