This has been a challenging year for many people. I understand that our economy has been tough in some respects. Most costs are going through the roof, and you are likely having problems hiring the workers you need to grow your business. Some banks are being difficult to deal with, especially as they have their loan portfolios more closely scrutinized by their auditors.
One thing that we need to remember on these issues is that they are primarily items that we cannot completely control. With that in mind, I suggest that we shift our focus to items that we can control. Here are a few examples:
- Business Productivity – Is your business running at peak efficiency? I have seen some business people operate their business in a total “cost cutting” mode, hoping that “when things get better, I’ll throttle my way back to full force.” Unfortunately, most businesses cannot turn up the production & efficiency activities overnight. On the contrary, they usually take some time to hit their peak results. Here is a better approach: Keep things running at their peak levels all the time! If you do, you won’t need to spend time playing “catch-up.” When prices go up, costs decrease or labor becomes more available, you will already be poised to seek new levels in your business.
- Cost Controls – While you cannot possibly maintain 100% control over all your costs, you certainly can strive to keep them in line to a great extent. How? As I have stated many times, if you measure something, you can understand it. If you understand it, you can control it, and if you can control an item, you can certainly improve it. The same is true for your costs. The solution? Monitor them regularly, compare them with industry standards and make improvements where you can.
- Measurements – Sometimes, I feel like people compare their businesses with neighbors far too often. The problem with this is that you and I really don’t know the specifics of their operation, its finances, or the amount of debt they might be carrying. A better comparison would be: How are you doing compared to last year, or even better yet, in comparison to your last three years? Are you moving forward or not? If not, what do you need to change?
- Share your results & your future business plans with your banker. Scary thought? It shouldn’t be. I can think of two good reasons to regularly meet with your lender. You will definitely want to be prepared with good information, and it will also lead you to measure your results more often. These are both good things!
In any event, if you stay on your “A game,” you will be better prepared for two scenarios. First, you will likely be ready to play the survival game in a downturn. Additionally, as I mentioned above, in the event of a positive upturn in the economy, you will be poised for a quicker rebound and attain improved results without the need to suddenly “crank things up.”
Either way, be prepared to run your operation at 110%. I think you will be glad you did! Be on the watch for our upcoming Next Level Thinking™ workshops. Let’s take your business to the Next Level!